With Perci's AI Amazon tools, you can run keyword research and generate optimized copy and backend attributes for your entire catalog in just a few clicks.
In this guide, we'll walk you through the complete workflow — from selecting your listings to downloading your finished, upload-ready files.
Before You Begin
Before you can generate or optimize your listings, you'll need to have your listings set up in Perci. That means you should already have either:
- Draft listings built with your product information, or
- Imported listings pulled in from Amazon
These listings should be visible in your dashboard, in your listing area:
If you haven't done this yet, check out our guide on how to import your listings or create draft listings in Perci
Step 1: Select Your Listings
Navigate to your project or brand dashboard where your listings are organized. You'll see all of your listings displayed in rows.
- To select all listings, click the checkbox at the top of the list.
- To select specific listings, check the boxes next to only the ones you want to process.
Once your listings are selected, look to the right side of the screen. You should see 'Generate Keywords, Copy & Attributes' as the primary action. If you don't see this as the primary action, click 'Bulk Actions' and you will find it there.
Step 2: Review Keyword Research Inputs
Clicking "Generate keywords, copy & attributes" takes you into Perci's multi-step processing flow. The first screen you'll see is the Keyword Research Inputs page.
This is where Perci sets up everything it needs to perform keyword research for each of your listings. You'll see two key inputs for every listing:
- Search Keywords — the primary keywords Perci will use to research each product
- Competitor ASINs — the top competing listings Perci will analyze
Here's the best part: Perci fills all of this in automatically. You'll see a message at the top that says "Hang tight, we're generating all your search inputs for you." Using the product information it already knows about each listing, Percy determines the best search keyword and identifies the top competitor ASINs on its own.
You don't need to do any manual competitor research. However, if you want to fine-tune things, you can:
- Edit any search keyword
- Scan competitor ASINs overviews by image, title, price and reviews
- Add or remove competitor ASINs
- Adjust inputs on a listing-by-listing basis
Once you're satisfied, click Save Inputs to approve them and lock them in.
Step 3: Keyword Research Processing
Now Perci gets to work. On this screen, you'll see all of your listings being processed row by row as Perci:
- Pulls keywords from the competitor ASINs and search terms you approved
- Filters keywords by the most important metrics based on your SEO strategy
- Cleans up the keyword list by removing competitor brands, mispellings, foreign keywords and keywords that are irrelevant/incorrect for your product
You can watch the progress for each listing in real time. Once every listing has finished processing, Perci will automatically advance you to the next step — no need to click anything.
Step 4: Review and Approve Keywords
Once keyword research is complete, you'll land on the Keyword Research Complete screen. Here you'll see every listing along with the full set of keywords Perci has found for each one.
At this stage, you have a few options:
- Download all keyword research as a file if you want a copy for your records (though everything is also saved to each listing in your dashboard)
- Manually edit keywords — remove any that don't fit or add keywords you want to include (this input is at the the bottom the keyword review area)
- Quick review — scan through the results to make sure everything looks right
When you're happy with the keywords, click Approve Keywords and Continue to move on to copy generation.
Optional Step 4.5: Review and Approve Variations
If any of your listings are parent/child listing sets, you'll now see a page that shows you all parent listings, with their child listings and associated attributes and variation values.
This is a review page where you can:
-Check the variations under each parent
-Edit any variation values
-Add new attributes to a parent/child set
-Add new variations to an existing parent/child set
When you're happy with the variations, click Save Variations And Continue to move on to copy generation.
Step 5: Configure Copy Generation Settings
Now we're into the actual listing copy generation. This step has several sections of options you can configure. For most users, the defaults will work great — you can simply click Next to move through — but here's a breakdown of everything available to you.
Action Type
The two main options are:
- Complete rewrite — Perci creates entirely new listing copy from scratch. It will reference your old copy only to understand the product, not to preserve any of the original writing. This is the only option available for draft listings that don't have existing copy.
- Optimize existing — Perci keeps your existing copy largely intact and weaves in the optimized keywords. This is ideal when you're happy with how your listing reads and just want to improve the SEO. This option is only available for imported listings that already have copy.
Model Selection
Perci comes with 4 default writing models, but if you've created custom brand models, you'll see those listed here as well. Select whichever model you'd like Perci to use, and it will be applied consistently across all the listings in your batch.
Formatting Options
These settings control the structural details of your listing copy:
- Title length — set your preferred character or word count
- Title structure — set any rules on how you want your title to be written
- Variations in title —set if you want your variations to be part of your title or not
- Bullet length — control how long each bullet point should be
- Bullet header style — choose the formatting style for your bullet point headers
- Bullet punctuation — choose if you want punctuation at the end of bullets
- Description format — choose between short and long, and HTML vs no-HTML
Keyword Settings
Fine-tune how Percy handles keywords in your copy:
- Backend keywords — set the number of backend keywords (this varies by marketplace; for example, you might want 500 characters for certain Amazon marketplaces)
- Duplicate words in backend —choose whether you'd like Perci to replicate important keyword phrases in the backend, if they are not exactly phrased in the front end of your copy
- Keyword density — adjust how heavily keywords are woven into your visible copy
Bullet Topics
If you want to guide the content direction of your bullet points, you can enter bullet topics here. These topics will be applied across all listings in the batch, giving Perci specific direction for what each bullet should address.
You can choose here to give Perci either copy direction, or to give Perci exact bullet copy, and you can do this specifically for any bullets, or all of them, or none.
Custom-Restricted Words
If there are specific words or phrases that are not allowed in your listings (due to brand guidelines, compliance requirements, etc.), enter them here. Perci will avoid using these terms in any of the generated copy.
Once you've configured everything to your liking, click Next to start generation.
Step 6: Copy Generation Processing
Just like the keyword research step, you'll now see all of your listings being processed row by row as Perci generates optimized copy for each one.
Sit back and let Perci work through the batch. Once all listings are complete, you'll be taken to the next page automatically.
Step 7: Copy Generation Complete
Once copy generation is finished, you'll be automatically redirected to a summary showing the results of the copy generation.
You'll be able to review the copy in detail later, but first Perci needs to generate backend attributes for all of your listings.
From this page, either click Continue to Attributes to start generating backend attributes, or click Skip Attributes to skip that process and go directly to the final optimization review and summary.
Step 8: Connect/Select Amazon account for attributes
When you click Continue to Attributes you'll see this screen prompting you to connect your Amazon account. Perci needs this so it can check which attributes are already filled in on each listing (if it's an existing ASIN) or, if it's a new product listing, pull all the attributes needed depending on the product category.
If you already have the account connection setup, simply select that account and continue.
If you don't have the account connected yet, click Connect an Amazon Account and you'll see a side-menu appear to connect your account in a few simple steps.
You'll also see an option here to choose 'required attributes only' or 'generate all attributes'.
Once you're ready, click Generate Attributes to continue
Step 9: Review generated attributes
When Perci has finished generating attributes, you'll redirect to a review screen where you can:
- review suggested required and recommended attributes
- change any attributes
- fill in missing required attributes needed for publishing
Select any listing to open the attributes review sidebar, and you'll see all the suggested attributes there:
Once you are happy with your attributes, click Save All And Continue on the main screen to proceed to the final optimization review and summary.
Final optimization review and download page
You'll see the completion screen with a Download Listings button. Click this to download your listing optimization as a spreadsheet file.
What's in the Download File
Tab 1: Summary
The summary tab contains an overview of the changes Perci made. You'll see each standard or parent listing here, with 1 row showing the new copy and the row below showing the copy that you started with, for comparison.
On the right side of the summary tab you'll see auditing columns to compare the restricted words, exact/broad keyword matches, and overall listing score for the listing copy before and after.
Tab 2: Flatfile format
The flatfile format tab contains a complete record of the input information to your listings, including product details and keywords. You'll also see the columns for titles, bullets, description and backend keywords, as well as all the generated attributes.
Unlike the summary tab which only shows the parent listing (if you're processing parent/child listings), this tab shows all parent and child rows listed separately.
These columns are formatted specifically for flat file upload. You can select an entire column (e.g., all titles), copy it, and paste it directly into the corresponding column of your Amazon flat file. The same goes for each bullet column, descriptions, and backend keywords — making the transfer seamless.
Review listings
If you only processed one listing, clicking Review listings will take you directly to that listing view page. If you processed multiple listings, clicking Review all listings will take you back to the dashboard so you can inspect all listings from there.
After Processing
Once you're back in your Perci dashboard, you'll notice that all of the listings you processed now show a status of 'Ready to publish', along with their optimization scores.
These listings are saved in your project permanently. You can come back to them in six months or a year to re-optimize as the market changes, keyword trends shift, or you want to test new copy.
From here, you can edit your listings directly in Perci and then proceed to publish them directly to your Amazon account in Perci.
If you have any questions or need help with any step along the way, don't hesitate to reach out to our team.