How to Publish Your Amazon Listings Directly from Perci (No More Flatfiles!)

published on 14 July 2025

Skip the frustrating flatfile uploads and publish your optimized listings directly to Amazon Seller Central with one click

Perci's new Direct Publishing feature lets you publish your optimized listings straight to Amazon Seller Central with a single click. No flatfiles, no formatting headaches - just instant publishing that works.

Here's exactly how to set it up and start publishing in Perci.

Note: this version of publishing is only for updating existing Amazon listings. Perci cannot create new listings, only publish updates to current ASINs. Launching new listings is coming soon.

Why Direct Publishing is a Game-Changer

The Old Way: Flatfile Frustration

  • Download optimized listings from Perci
  • Format them into Amazon's finicky spreadsheet template
  • Upload to Seller Central and pray it works
  • Wait for processing (often hours)
  • Debug cryptic error messages
  • Repeat until it finally works

The New Way: One-Click Publishing

  • Select your optimized listings in Perci
  • Click "Publish"
  • Done. Your listings are live.

Before You Start

Make sure you have:

  • Optimized listings ready in your Perci dashboard
  • Access to your Amazon Seller Central account
  • Admin permissions on your Amazon account (required for API connection)

Important: You'll only need to sync your Amazon account once. After that, publishing is instant.

Step 1: Select Your Listings to Publish

Start in your Perci dashboard where all your optimized listings are displayed.

Select the listings you want to publish by checking the boxes next to each product. You can publish one listing or hundreds - the process is exactly the same.

Click 'Publish listings' on the top right. Note: if you don't see 'publish listings' in the main action button, click the 'Bulk Actions' dropdown to find it in the extra actions'

Step 2: Select or Connect Your Amazon Account 

When you click 'Publish listings' you'll go to this screen, where you can select a synced Amazon account or sync new accounts.

If this is your first time using Direct Publishing, you'll need to connect your Amazon Seller Central account to Perci. This is a secure, one-time process that takes just a few minutes.

Amazon Account Sync Process:

Step 1: You'll be redirected to Amazon's secure authorization page. This is Amazon's official system - Perci never sees your login credentials.

Step 2: Log into your Seller Central account using your normal credentials.

Step 3: Amazon will ask you to authorize Perci to manage your listings. Click "Authorize" to proceed.

Step 4: You'll be redirected back to Perci with a confirmation that your account is connected.

Step 3: Publish Your Listings

Now comes the satisfying part - actually publishing your listings without any manual work.

Once your account is synced, you're ready to publish. Just select the account you want to publish to, and click 'Start Publishing'.

You'll see this screen, where Perci will show you the activity logs as it gets to work.

You'll see a real-time progress indicator showing:

  • ✅ Listings being processed
  • ✅ Successful uploads to Amazon
  • ✅ Any items that need attention (rare, but we'll show you exactly what to fix)

What happens behind the scenes:

  • Perci formats your optimized content for Amazon's API
  • Each listing is uploaded directly to your Seller Central account
  • Amazon processes the updates in real-time
  • You receive confirmation for each successful publish

Step 4: Verify Your Updates

Once publishing is complete, you can immediately verify your updates in two places:

In Perci:

You'll see successfully published listings with a 'published' status on the dashboard. 

In Amazon Seller Central:

Log into your Seller Central account and navigate to your inventory. You'll see the updated listing information immediately in your backend.

Important timing note: While the listing information updates immediately in Seller Central, it typically takes 12-24 hours for the changes to appear on the live product pages that customers see.

Ready to Ditch Flatfiles Forever?

Direct Publishing transforms how you manage your Amazon listings. No more spreadsheet headaches, no more upload errors, no more wasted time.

Your new workflow:

  1. Optimize listings in Perci
  2. Click "Publish"
  3. Watch your Amazon performance improve

It's really that simple.

Start Publishing Like a Pro

Ready to experience the fastest way to update your Amazon listings? Add the direct publishing upgrade to your subscription to start using this powerful feature.

Try Direct Publishing Today

Questions about setup or publishing? Our support team is here to help you get the most out of this powerful feature. Just send us a message on the chat.

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