How to Translate and Localize Your Amazon Listings for Global Markets in Minutes

published on 30 June 2025

Transform your single-market listings into optimized, localized catalogs for multiple countries with Perci's AI-powered translation

Expanding your Amazon business internationally used to be a months-long process. You'd need to hire translators, research local keywords in each market, understand regional compliance requirements, and manually optimize hundreds or thousands of listings for each new country.

Not anymore.

Perci's new translation feature lets you take your existing Amazon listings and automatically translate, localize, and optimize them for any global marketplace in just a few clicks. Whether you're expanding one product or your entire 10,000-SKU catalog, the process takes minutes instead of months.

Here's exactly how to do it.

What You'll Accomplish

By the end of this process, you'll have:

  • ✅ Fully translated listings in your target languages
  • ✅ Locally-researched keywords optimized for each marketplace
  • ✅ Compliance-checked content that meets each country's requirements
  • ✅ Ready-to-upload flatfile columns for immediate deployment

Step 1: Select Your Source Listings

Start by navigating to your Perci dashboard where all your current listings are displayed.

Pro tip: You can select anywhere from a single listing to your entire catalog. The beauty of this feature is that it scales effortlessly - whether you're testing with 5 products or going all-in with 5,000 SKUs.

Select the listings you want to translate by checking the boxes next to each product. If you're translating your entire catalog, use the "Select All" option to save time.

Select the source listings you want to translate
Select the source listings you want to translate

Step 2: Access the Translation Feature

Once you've selected your listings, click on the "Bulk Actions" menu at the top right of your listings dashboard.

From the dropdown menu, select "Translate Listings."

This will launch Perci's guided translation workflow - designed to make the entire process foolproof, even if you're handling thousands of listings.

Step 3: Choose Your Target Markets

You'll now see a comprehensive list of all available country marketplaces where you can expand your Amazon presence.

Simply check the boxes next to each country where you want to sell your products.

Step 4: Organize Your Translations (Optional)

The next screen gives you three options for organizing your translated listings:

  1. Add to existing project: Choose this if you want to group these translations with other work you're already doing
  2. Create new project: Perfect for keeping this translation batch organized separately
  3. Skip this step: If you prefer not to use project organization

Why use projects? If you're managing multiple brands, seasonal campaigns, or different product categories, projects help you stay organized and find your work later.

Step 5: Let Perci Work Its Magic

Now comes the exciting part - watching Perci automatically handle what used to take weeks of manual work.

You'll see a real-time processing screen that shows exactly what Perci is doing:

Phase 1: Translation

Perci translates all your product information, titles, descriptions and bullet points into each target language. This isn't basic machine translation - it's contextually aware translation that understands ecommerce terminology and maintains your brand voice.

Phase 2: Local Keyword Research

Here's where the real magic happens. Perci doesn't just translate your existing keywords - it researches what customers in each local market actually search for. German customers might use completely different terms than UK customers, even for the same product.

Phase 3: Optimization & Compliance

Finally, Perci optimizes your translated content with the locally-researched keywords and ensures everything meets each marketplace's specific requirements:

  • Character limits for titles and descriptions
  • Restricted phrases or terms
  • Local regulations and compliance requirements
  • Cultural appropriateness
  • Spelling and grammar

What you need to do during this phase: Absolutely nothing. Grab a coffee, check your email, or plan your international expansion strategy. Perci handles everything automatically.

Processing time varies based on your catalog size and number of target markets, but most translations complete within 15-30 minutes.

Each translation is a new listing, and uses the same amount of credits as normal listing optimization or generation:
-Parent or standard listings: 1 credit for each new country
-Child variation listings: fraction of a credit, depends on your plan

Step 6: Download Your Localized Listings

Once processing is complete, you'll receive an email notification with your results. You'll also see a "Download" button appear on your screen.

Click the download button to get your translated listings in a flatfile-ready spreadsheet format. 

What Happens Next?

With your translated listings in hand, you're ready to:

  1. Upload to Amazon: Use the flatfiles to bulk upload your new listings to each marketplace
  2. Monitor performance: Track how your localized listings perform
  3. Iterate and improve: Use Perci's analytics to refine your international strategy

Ready to Go Global?

International expansion doesn't have to be overwhelming. With Perci's translation feature, you can test new markets quickly and scale what works.

The hardest part of international expansion used to be the catalog preparation. Now that's solved in minutes, not months.

Ready to translate your first batch of listings? Log in to your Perci dashboard and try the translation feature today.

Questions about the translation process? Our support team is here to help you maximize your international expansion success. Reach out anytime via the chat on our website.

Don't have a Perci account yet? See how agencies and large brands are scaling their Amazon presence internationally with our AI-powered optimization tools. Book your free trial today.

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