Bulk processing Amazon listings, part 1: importing and drafting listings

Managing Amazon listings one at a time is fine when you're starting out — but what happens when you've got 200, 500, or even 2,000 listings to optimize? That's where bulk processing in Perci changes the game.

In this guide, I'll walk you through Part 1 of bulk processing your Amazon listings: getting them set up inside Perci. Whether you're importing existing listings from Amazon or creating new ones from scratch using your own product data, you'll have several options to choose from depending on your workflow.

In a follow-up post, we'll cover Part 2: running keyword research and generating optimized copy that you'll upload back to Amazon.

Let's dive in.

The Two Paths: Import vs. Create

Before we get into the specifics, it helps to understand the high-level workflow:

1. Set up your listings in Perci (this guide) — either by importing existing Amazon listings or creating draft listings from your own product data.
2. Bulk process those listings (next guide) — keyword research + optimized copy generation.

Within Part 1, you have two broad options:

• Import listings if you already have them listed on Amazon
• Create draft listings if you're working from scratch with raw product info

Each option has multiple methods, so let's break them all down.

Option 1: Importing Existing Amazon Listings

If you already have live listings on Amazon, importing is the fastest way to get them into Perci. There are three ways to do it:

1. Quick ASIN Import
2. Spreadsheet Import (ASINs or Listing Copy)
3. Amazon Account Sync

Method 1: Quick ASIN Import

This is the fastest, simplest way to bring listings in.

1. Click Launch Import under the Quick ASIN Import option.
2. Paste your list of ASINs into the field.
3. Select the marketplace/country so Perci knows where to pull from.
4. (Optional) Organize your listings into a project — I recommend creating a new project named after the brand for easy organization.
5. Click Import.

Once the import is complete, you'll see a success screen with a Start Processing Listings button. You can either jump right into bulk processing or close out and confirm everything looks good in your dashboard. If you did this method, you're now ready to go on to part 2.

Method 2: Spreadsheet Import

The spreadsheet method gives you more control, and it comes in two flavors:

• ASIN spreadsheet — same idea as the quick import, but with extra options
• Listing copy spreadsheet — for importing exact listing text directly

2a. ASIN Spreadsheet Import

After clicking through to the spreadsheet option and choosing 'ASINs', you'll come to a file upload page.

We recommend download the template by clicking here:

This will download a template spreadsheet file:

The template includes columns for:

• ASIN (required)
• Country (required, dropdown)
• Product Name (optional — manually set per listing)
• Keywords (optional — comma-separated or one per line)
• Brand (optional, helpful if the brand isn't set consistently across your catalot)

Why the brand column matters: In large catalogs, brand names can often be inconsistent across listings. One listing might say "Shocks," another "Shocks Inc," and another "The Shocks Company." When Perci generates new titles and copy, those inconsistencies carry over.

By setting the brand explicitly in your spreadsheet, you ensure every listing comes back with a clean, consistent brand reference across titles, bullets, and beyond.

Once you've filled in the template, save the file as CSV or Excel, upload it, and you'll be taken to the column mapping screen where you tell Perci which columns map to which fields:

Once this is set, click continue and your listings will start importing into Perci. You'll now be ready for part 2.

2b. Listing Copy Spreadsheet Import

If instead of ASINs you want to import the exact listing copy, this method is for you. From the 'spreadsheet' method click 'Listings copy'. Then download the template and you'll see columns for:

• Country (required)
• Title (required)
• Bullet 1 (required)
• Bullets 2–5, Description, Search Terms (optional)

This method is perfect if you have your copy stored elsewhere (an internal database, a content team's deliverable, etc.) and want to bring it into Perci without going through Amazon's API.

Upload, map your columns, and import — same flow as before. Once you finish this process, you're ready for part 2.

Method 3: Amazon Account Sync

The most automated option: connect your Amazon account directly via API.

1. Click Import Account.
2. Click to sync your Amazon account — Perci will walk you through Amazon's login flow.
3. Once connected, Perci pulls all your listings organized by brand.

Once you've connected your account and clicked 'next', you'll see a list of all the brands in your account, along with how many listings each contains. From there you can:

• Import a single brand
• Select multiple brands
• Import everything at once

Once you confirm, Perci pulls the listings into your dashboard, and organizes them into a project if you want to — same as the other methods. Now you're ready for part 2.

Option 2: Creating Draft Listings from Product Data

What if you don't have Amazon listings yet? Maybe you've got product info from a retail site, manufacturing specs, or a product brief — or maybe your Amazon listings are light on information and you want to use a different source of product data.

In that case, you'll create draft listings instead of importing them.

1. On the dashboard, click Create Listings → Create Bulk Listings.
2. Download the template.

When you click the 'template' button, you'll see a google spreadsheet file:

The template includes:

• Product Name (required)
• Country Code (required)
• Product Details (required — this is your raw product data/description)
• ASIN (optional)
• Brand (optional but recommended for consistency)
• Product Page URL (optional, Perci can scrape your retail product pages for information

These are all pretty self-explanatory.

You'll also see some parent/child related columns which are all optional:

• Parent/child: Select 'parent' on the parent row, and organize all related child variations directly underneath the parent row. When Perci sees a parent row, it will group all child rows underneath under that parent until it gets to a row that's a new parent, or has this column empty
• Uniform/Individual variation: This is particular to Perci, and tells the tool how you want your variations to be processed. Uniform variations are almost identical, except for basic differences that just need to be swapped out (think size, color, material, pack size, etc). Individual variations are each their own distinct product that requires unique keyword research and copy (for example, different childrens' board games grouped under one parent, each with different pieces, rules, etc).
• Variation theme family: Choose from the provided dropdown so Perci can correctly configure your variations to Amazon's system
• Variation theme columns: Choose from the provided dropdowns or enter your own text here, depending on your variation theme

Once you're done organizing your file, save as CSV or Excel, upload, and map your columns — Perci needs to know which column goes to what input field in case you're using an outside file format:

Once complete, you'll see your new draft listings in your dashboard, and you're ready for part 2.

What's Next: Bulk Processing Your Listings

At this point, no matter which path you took — quick ASIN import, spreadsheet, account sync, or creating drafts — you should have all your listings sitting in Perci, ready to go.

In the next guide, we'll cover Part 2: running keyword research across all those listings and generating new, optimized Amazon copy in bulk. That's where the real time savings kick in.

Until then, get your listings imported and your projects organized — and I'll see you in the next one.

Have questions about which import method is right for your catalog? Reach out to our team at britton@perci.ai — we're happy to help you choose the best workflow for your business.