The Challenge: Manual Processes That Couldn't Scale
Amy Sudbury leads the content team at a growing Amazon agency that was facing a critical scaling problem. Her team was managing 200-500+ listings across multiple Amazon marketplaces (US, UK and across Europe), but every single optimization had to be done manually.
"It was all done manually. Lots of in-person analysis which is still accurate and valid, but it's slow. And crucially to a business, it doesn't scale. It doesn't scale very easily without pumping loads of other human resources in."
The Manual Process Problems:
- Time-intensive: Each listing required individual keyword research, copy creation, and formatting
- No bulk capabilities: When optimizing for multiple regions, work had to be replicated 5-6 times over
- Inconsistent quality: As the team grew, maintaining consistent optimization standards became challenging
- Limited capacity: Agency growth was constrained by available human hours
- Slow turnaround: Cross-catalog optimization took weeks instead of days
"With obviously the amount of limited hours in a day, the work took longer and our turnaround times for cross-catalog optimization was slower."
The Solution: Perci's Bulk Amazon Optimization
After an initial consultation where Perci was customized to meet their specific workflow needs, Amy's team implemented a comprehensive testing approach.
Implementation Process:
- 4-week testing phase: "Try and break it" - comprehensive testing across different product types and price points
- Custom interface development: Perci added the flexibility Amy needed to control bullet point order and content placement
- Gradual integration: Started with lower-priority listings while maintaining manual processes for high-priority products
- 8 weeks to full implementation: Complete integration into their optimization workflow
"I asked for a four-week period just so we could test it on a range of things... my exact words to my team were 'try and break it' because if you're consciously holding yourself back, you're potentially not going to get it to its potential."
The Results: Scaling Without Sacrificing Quality
Operational Transformation:
- Bulk processing capability: Can now optimize entire catalogs at once instead of one listing at a time
- Multi-marketplace efficiency: Streamlined optimization across all 5 European regions plus US
- Maintained quality standards: No decrease in ranking performance or conversion rates on optimized listings, vs manual optimization
- Team capacity freed up: Manual work now focused only on highest-priority products requiring human expertise
"We can now free up some of the time to do more strategy pieces rather than manually creating or doing loads of the creative element ourselves which tends to slow things down."
Key Features That Made the Difference:
True Bulk Processing
"I still haven't found another tool that says they can do things that is specifically designed for Amazon in bulk. It just doesn't exist."
Amazon-Specific Formatting
"The formatting of all caps and a colon, sentence case and a colon, sentence case and a dash. Being able to format like that with the correct character counts very quickly from the off... we could just create copy that was formatted already rather than other tools where you would still need to do a degree of manual input."
Customizable Control
"The happy marriage between manual and AI generated stuff means that the human can guide what it needs to create. The actual creative task and the time element can just be put in the background or made more efficient."
Overcoming Initial Skepticism
Like many agencies, Amy's team was initially skeptical about automating their proven manual processes.
"The skepticism is accuracy loss from transferring from a human that can actively read and understand human-to-human communication versus giving that control to a machine."
The solution? Comprehensive testing and gradual implementation.
"That's all it was - we tested it out. We really needed to put it through its paces... and I was pleasantly surprised at the output and still being able to make it sound like a human."
Team Feedback: From Skeptical to Essential
"There's accounts now that when they come through, they'll be like 'I don't know how we would have done this without Perci' because with the number of listings that we manage, we still wouldn't be able to do it capacity-wise without those numbers."
The newest team member's reaction: "This is a really cool tool and he can see why we use it."
The Bottom Line
Push-Pull's content team transformed from a manual, time-constrained operation to a scalable optimization powerhouse. They maintained their high-quality standards while dramatically increasing their capacity to serve growing client catalogs across multiple Amazon marketplaces.
"When we inherit a catalog, we can get a level of optimization across it very quickly without having a ridiculously large team - which for a relatively small agency was a real challenge."
Ready to scale your Amazon optimization like Push-Pull
Percy's bulk optimization platform is specifically built for Amazon agencies and large brands managing hundreds or thousands of listings. See how we can help dramatically increase your optimization capacity.